What makes a good organisation description?

Tip: an organisation can be an activity, club, group or resource.

Note: The organisation description will show at the top of the
ALISS organisation page. When you add services they are
listed below the organisation's information.

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Short and to the point
Keep the organisation description concise and focused, and
emphasise the most important and relevant information. The
goal is to provide an informative snapshot that captures the
heart of your organisation.
Business listings
You can add private businesses to ALISS. However, there
must be a focus on the health and wellbeing benefit of the
service that the business provides in the description.
Block capitals
Please do not write in block capitals. They create barriers to
accessibility for many individuals, including those with
disabilities or learning difficulties. Using mixed cases can
help ensure that information is accessible to everyone.
Acronyms
If you need to use an acronym you must spell out the full
name on the first mention, and follow that with the acronym
in brackets. You can use acronyms that would be familiar to
most readers, such as NHS.
Website links
Please do not add website URLs to the organisation
description, users will not be able to click any link from this
field when published on aliss.org. Website links can be
added to the “Organisation Web Address” field.
Location
Please do not add an address to the organisation description
field. You can add this in Step 3 of this form.
Purpose of organisation
If applicable, give a general idea of what your organisation
offers, and let people know what sets your organisation
apart. Do not describe your services in detail in the
organisation description field as you can add multiple
services to your organisation listing on ALISS.
Achievements
Tell people about any notable achievements, awards, or
recognition your organisation has received.

Example of an organisation description:
We are a small community organisation committed to
enhancing the wellbeing of people over 60 in Scotland.
We maintain and promote physical and mental health
and improve and provide a supportive environment to
bring the community together.
We provide tailored programs and activities promoting
physical health, mental well-being, and social
engagement. From fitness classes to art sessions, we
cater to diverse interests.
Our interactive events and support groups bring
people over 60 together, fostering friendships and a
sense of belonging.
We are the proud recipients of an Age Scotland's
Services for Older People national award. Our
passionate team and impactful initiatives have been
acknowledged for making a positive difference in the
lives of people over 60.
Why is a good organisation description important?
User trust
A clear and accurate service description contributes to building
trust and credibility. People are more likely to engage with
services if the organisation's description is informative.